Civitella Retailmarket_2008

Civitella Retailmarket – The architecture of interiors as rewriting of space: centrality of gesture
[Laboratorio di Progettazione degli Interni; Professori Gennaro Postiglione, Michela Bassanelli; A.A. 2008]

Il progetto di recupero e valorizzazione del borgo medioevale di Civitella del Tronto (TR), formula una proposta generale che può intendersi come applicazione operativa della ricerca ‘Active-actions’: un paese quasi del tutto abbandonato viene rivitalizzato attraverso delle strategie progettuali alla piccola e alla grande scala che si fondano sul presupposto di considerare l’esistente una risorsa e il progetto una attività  di negoziazione sostenibile. In questo contesto operativo, a Civitella viene promossa la realizzazione del primo Centro Commerciale Naturale e Sostenibile con l’obiettivo di promuovere un diverso uso del territorio che ne determini come unica conseguenza lo sfruttamento sconsiderato.

Culture of interiors has been often forced to coincide with the architecture history or with the furniture one, misunderstanding that the specificity of inner-space is shared among both of them. This paper aims to contribute to the definition of the discipline of interiors and proposes an interpretation of its specific character, establishing and grounding its ethic and methodology of design, by discussing some theoretical issues. Main focus will be addressed to those human inhabiting activities, like rela-tions between objects, their use and space, which are basic for the creation of the meaning of places and therefore central in a so called ‘interior design approach’. The centrality of the subject experience is relevant (both in the teaching strategy and in the professional practice) because it becomes the parameter to design uses and shapes and determinates those cultural meanings where objects can be properly set. The interiors approach in fact, stresses the importance of these cultural rela-tions between objects and context as possibility of really using and understanding the places, and therefore to design or re-design them, like in the intervention on the existent. Keywords: Interiors Theory, Identity and Design, Social and Cultural human factors.

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